2012年2月1日星期三

SIA Reports 19,000 Attended Snow Show Last Week

"Show went incredible for us. The vibe was good, there was a lot of interest on our new product line and the business side went very well. Even though it was a bad winter, the retailers seemed very positive going into next winter," said Keven Addy, North American Sales Director Flow Snowboarding.

With spatulas in-hand, SIA Board Members flipped pancakes Sunday morning to send attendees off with a hot breakfast on the last day of the Snow Show. During the Show, attendees spent four days experiencing the hottest snow sports trends, innovations, educational seminars, product presentations, personalities, events, concerts, meetings and parties. With parts of the country experiencing a mostly brown winter, retailers and exhibitors were honest about this season's challenges but also showed a surprisingly upbeat attitude.

"The Show is very well organized and Denver is a great city that has proven to be very welcoming to us as a community. There are a lot more start-up companies I'm seeing here each year, which is very exciting. I also really like what you are doing here with the Backcountry Experience area. This is certainly an important segment of the market," Brent Trgaskis, GM for Big Bear Mountain Resort.

"We met with and spoke to a number of our current accounts and realized our sell through, even though it was a holiday season to forget, has been very good and that reputation has generated a number of new accounts for us. Just imagine if it had snowed this year?" said Jake Thamm, President of Cresent Moon Snowshoes.

"I was on the hour every hour with my appointments. Retailers showed up and were ready to do business and surprisingly they were in a good mood and had a good attitude," said "Sweaty" Scott Downing, sales rep for Capita Snowboards, Union Bindings, Coal Headwear, Von Zipper, Holden Outwear, 32 Boots and Etnies Footwear.

Trend chatter among attendees included the snowboard segment's push into backcountry, accessories with tricked out digital features, waterproof down jackets and plenty of style and color to keep consumers looking good on/off the slopes in Winter 2012.13. Being at the Show is the best way to get a feel for next year but here's a quick look at some of the major trends, highlights found at the 2012 Snow Show.

Snowboard apparel reflected a nature-inspired color palette far from boring or mild that featured muted jewel tone accents and menswear influenced fabrics and patterns such as plaid, corduroy and tweed. Workwear, military uniform-styling and a more tailored fit for women were some of the urban-influenced trends in snowboard outerwear. Some attendees noted a lack of all-over prints but plenty of bright color statements. And to address the growing number of riders who want outerwear to appear more like streetwear, many brands are blending street style with technical features resulting in technical hoodies, flannels and lightweight shells.

Last year, sales of insulated jackets grew by 29% in early season sales and the trend continues to hold strong in outerwear. Throughout the Show,It truly is one of our tallest and appears great all of the signature bank canada goose cheap jackets logo design. exhibitors had many versions of the puffy jacket with amazing technical features including lightweight compressible, water and tear resistant qualities and combining down with other high-tech materials and designs to prevent over-heating.

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