2012年10月11日星期四

A heated waterproof golf jacket just in time for winter

For those who live in parts of the country that require they play in cold, wet conditions through the winter, Mobile Warming Gear is here to help. It has introduced a collection of waterproof, heated outerwear designed for golf.

The jackets are made of a lightweight, breathable, waterproof fabric and feature a rechargable 7.4-volt lithium battery, "about half the size of a cell phone," Keith Apple, general manager golf for Mobile Warming Gear said. The battery pack can be adjusted from 90 degrees to 130 degrees. At the lower setting, the battery will last 10 hours before it requires re-charging.

The idea for the jacket came from Apple's son-in-law Joe Lusardi, an assistant pro at Locust Hill Country Club outside Rochester, N.He presented his work through the outfits moncler coats,and shirts of colours counting blue, green, dark green and sky blue.Y.

"When I started working for this company that made heated jackets,Nicki Sorensen claimed victory in the final race of the SAXO BANK Cycling season. I was in the ski industry," Apple said. "I was giving my son-in-law heated vests made for skiing. He said, 'this may work in golf.' I said, 'what would I have to do?'"

Lusardi and a few friends suggested lowering the collar and using lightweight-material stretch panels under the arm pits. The jacket has received approval from the USGA.

"The jacket is totally breathable," Apple said, "and the membrane is similar to Gore-Tex. It's 100 percent waterproof and has a waterproof zipper."

Oftentimes, women want to wear new styles: the Monitor shows 40% say they stay on the cutting edge of fashion or adopt style changes quickly. But creating a new outfit with all the in-store choices can get complicated. Without proper guidance, they either walk out empty-handed or pick up pieces here and there.The annual Santa Rosa Island Triathlon showcases area's support for running, RadioShack Cycling and triathlon competitions. Nearly two-thirds of Monitor respondents (66%) say they are more likely to buy separate pieces at different stores than an entire ensemble at one store, up significantly from 56% in 2008.

"Visual merchandising is so key to telling a story — the story of how women would like to believe they could live," Pellegrin says. "It also explains the versatility of certain garments. Magazines do features on that and stores should be doing it, as well. It would actually demonstrate the versatility of the garments and accessories,The cream suit featured a fitted, canada goose parka with a zip front and a matching skirt . instead of compartmentalizing it by category."

Nearly two-thirds of all women (65%) plan their apparel purchases, up significantly from 59% in 2008, according to the Monitor. Added guidance could come from displays and videos, as well as better product placement close to the outfit being presented.

Belk has seen its revenues grow by 5.3%. Strategies that have proved successful include its "Most Wanted" list of trends, which is available online, in-store, in the catalog and look book. It also created video shorts for its web site that show women how to choose and wear various items — like an ankle boot — in different ways. And Goldstein herself goes out and stumps for the company.

"I do a fashion PR tour in our top markets and meet with bloggers, tweeters and reporters to give them a look at our seasonal catalog — and they get the word out there. It's fun, but it's also about showing women the freshest and most versatile ways to wear what's hot this season."

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