2013年6月30日星期日

Have the money men destroyed women's tennis?

As fans puzzle why so many of the stars have departed SW19, experts are wondering if the prize money,There are numerous diversified high heels at christian louboutin shoes for sale. lucrative endorsements and sponsors’ expectations are counter-weighting game form.

The departed reads like a tennis catwalk; Sharapova, Wozniacki, Azarenka, Ivanovic, Kirilenko and, though poor form and injury are the given excuses, many fear the women’s game is being dazzled by the dollar sign.

Their websites provide a clue.The Michael Kors Outlet Online Store sale cheap cheap Michael Kors Handbags with discount price and excellent quality, 30-60% off, fast shipping and no tax! Few mention the disappointment of crashing out of the world’s most prestigious tennis competition and prefer to concentrate on the business of selling image and merchandise.

Ana Ivanovic, the No. 12 seed dumped by Canadian outsider Eugenie Bouchard in the second round, can still be found on her website modelling three designer gowns next to an opportunity to “Buy Ana’s gear”.

The top items on Caroline Wozniacki’s website are of her appearing in a sports shop display in central London and modeling Stella McCartney tennis gear. Her Wimbledon exit, in a 6-2, 6-2 straight sets defeat by World No 196 Petra Cetkovska? It doesn’t get a look in.

Tensions in the women’s game surfaced just before Wimbledon in a row between Serena Williams and Sharapova, when they traded barbs about their private lives and the US player’s comments on a rape case.Shop this season's new prada bags now.

Williams launched a thinly-veiled attack on her Russian rival in Rolling Stone magazine and Sharapova hit back with a comment about the American’s partner.

Not everyone can be friends on a highly-competitive circuit but the public nature of their row underscores fears that lifestyle elements are increasingly potent in tennis.

Former British No. 1 Annabel Croft is convinced the corporate and marketing pressures are mounting on today’s stars: “The game itself is still as intense as it always was. It is a gladiatorial, one-on-one contest but it has certainly changed in terms of the off-field pressures. The prizes on offer are so astronomical; and having to live up to the expectations of sponsors. The money that has been invested is quite something.

“Sharapova is someone who has coped exceptionally well. Li Na struggled for a while after she won the French Open but has been able to come to terms with it. The game, in that respect, has changed dramatically.”

Croft, now a respected commentator and analyst who runs her own tennis academy, believes that outside influences can have an impact but adds: “It depends on the individual character and the people around them how well they deal with these sort of things.View Michael Kors Handbags Outlet 2013 Collection. Buy Cheap Michael Kors Satchel at Michael kors handbags outlet online store. It will affect some more than others.Shop the latest collection of Michael Kors 2013 from the most popular stores.

“The money in tennis is at an all-time high and I cannot imagine that it can keep going up and up and up. There has to be a cut off point at some stage. It depends on the world economy but there seems to be so much money around at the moment.”

Failure at Wimbledon comes with a $23,500 pay cheque for a first round exit so while the blow is softened, merchandise and endorsements are the mother lode.

She featured on the cover of Time magazine and commercial deals flooded in on the back of exposure to the Chinese market as her earnings for 2012 leapt to $12million, slightly behind leader Maria Sharapova on $17.8million. Serena Williams, the world’s best female player, could only manage third spot with 10.7million in the wages rankings.

Simon Chadwick, professor of sport business strategy and marketing at Coventry University Business School, told CNN: “China has now become the biggest market for luxury brands in the world and there is this kind of convergence between luxury brands and tennis. The kind of people who are interested in those brands are also interested in tennis, so Li Na is a very convenient way of aligning the two.”

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