Every sci-fi movie about inventions rising
up to take over the world is built upon one unchangeable seed crystal: the
moment when the technology does something its inventors never predicted. As The
Verge reports, that’s exactly what happened to Google engineers in 2010, with a
truth-and-justice twist — Google’s AdWords software exposed a Chinese car theft
scam.
AdWords is Google’s moneymaker, using your web surfing habits to beam custom-tailored advertising into your browser. To prevent these ads from tailspinning into a spamfest, AdWords uses an algorithm to filter out ads for counterfeit items or phishing sites. But as the story explains, after an update in 2010, AdWords began flagging run-of-the-mill Chinese used car ads. Google engineers were perplexed — the system was meant to block ads for counterfeit handbags, not Hondas.
But what Google engineers thought was a glitch was actually the software outsmarting its pesky human builders. The cars being advertised weren’t counterfeit,Shop the latest bottega handbag from top designers at anmison. but the ads were part of an offline fraud scheme:
Scammers were taking pictures of cars on the street, and when a hapless customer showed up a few days later offering money,Shoes, bottega wallet and more,free shipping! they’d steal the car and hand it over. By the time the mark realised he had purchased stolen goods, the sellers were long gone, taking his money with them.
What led AdWords to sniff out a crime where its builders only saw commerce? The algorithm decides based on thousands of factors, but it’s likely that high-price transactions on newly-created accounts tripped the fraud pattern detectors. Sounds simple enough, but it’s fascinating, and perhaps a little scary, to realise that Google’s software is so good, it can even pinpoint fraud that occurs offline,Welcome to Michael Kors Classic Tote Outlet online now. on the streets of China. For the whole fascinating story, head on over to The Verge, and if you’re a criminal, online or off, remember that AdWords has a very particular set of skills. Skills that make it a nightmare for people like you.
While searching for decor pieces for his Short North shop, Aesthetic owner Adam Johnson came across a striking, redand white-striped sofa buried in a dealer’s warehouse. Noticing its unusual pattern and mint condition, he knew it was a oneof- a-kind find.
“It’s actually a sample of something that was never created,” Johnson says. “Sometimes I have to go out of my way to find things Columbus doesn’t have. You can’t find something like that again.”
His love for the odd and exclusive dominates Aesthetic, which opened in the Short North in October after a stint in a 150-square-foot Clintonville space. The store expanded to 1,000 square feet to stock a globetrotting decor collection—Italian-designed porcelain plates, cage-like industrial ceiling lights, towels hand-woven in Ethiopia and decorative leather punching bags.The latest trends and best prices on Michael Kors Bags 2013. Later this summer, Aesthetic will carry American-made scarves and handbags, and plans for a wedding and gift registry are in the works.
“You shouldn’t buy on a trend—you should buy what you love,” says Johnson, who tracks down products during East and West coast trips and daily design-blog perusal. “If you stay true to who you are, people will follow you.”
Click on their website www.hotmkbags.com for more information.
AdWords is Google’s moneymaker, using your web surfing habits to beam custom-tailored advertising into your browser. To prevent these ads from tailspinning into a spamfest, AdWords uses an algorithm to filter out ads for counterfeit items or phishing sites. But as the story explains, after an update in 2010, AdWords began flagging run-of-the-mill Chinese used car ads. Google engineers were perplexed — the system was meant to block ads for counterfeit handbags, not Hondas.
But what Google engineers thought was a glitch was actually the software outsmarting its pesky human builders. The cars being advertised weren’t counterfeit,Shop the latest bottega handbag from top designers at anmison. but the ads were part of an offline fraud scheme:
Scammers were taking pictures of cars on the street, and when a hapless customer showed up a few days later offering money,Shoes, bottega wallet and more,free shipping! they’d steal the car and hand it over. By the time the mark realised he had purchased stolen goods, the sellers were long gone, taking his money with them.
What led AdWords to sniff out a crime where its builders only saw commerce? The algorithm decides based on thousands of factors, but it’s likely that high-price transactions on newly-created accounts tripped the fraud pattern detectors. Sounds simple enough, but it’s fascinating, and perhaps a little scary, to realise that Google’s software is so good, it can even pinpoint fraud that occurs offline,Welcome to Michael Kors Classic Tote Outlet online now. on the streets of China. For the whole fascinating story, head on over to The Verge, and if you’re a criminal, online or off, remember that AdWords has a very particular set of skills. Skills that make it a nightmare for people like you.
While searching for decor pieces for his Short North shop, Aesthetic owner Adam Johnson came across a striking, redand white-striped sofa buried in a dealer’s warehouse. Noticing its unusual pattern and mint condition, he knew it was a oneof- a-kind find.
“It’s actually a sample of something that was never created,” Johnson says. “Sometimes I have to go out of my way to find things Columbus doesn’t have. You can’t find something like that again.”
His love for the odd and exclusive dominates Aesthetic, which opened in the Short North in October after a stint in a 150-square-foot Clintonville space. The store expanded to 1,000 square feet to stock a globetrotting decor collection—Italian-designed porcelain plates, cage-like industrial ceiling lights, towels hand-woven in Ethiopia and decorative leather punching bags.The latest trends and best prices on Michael Kors Bags 2013. Later this summer, Aesthetic will carry American-made scarves and handbags, and plans for a wedding and gift registry are in the works.
“You shouldn’t buy on a trend—you should buy what you love,” says Johnson, who tracks down products during East and West coast trips and daily design-blog perusal. “If you stay true to who you are, people will follow you.”
Click on their website www.hotmkbags.com for more information.
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