Online designer shoes retailer Shoes of Prey has been
named Kogan Australian Online Retailer of the Year, which will no doubt help in
the founders’ bid to attract $20 million in funding.
The company,welcome to michaels kors handbags sale,Free shipping!The latest trends and best prices on Michael Kors Bags 2013. which was started by three friends Michael Fox, Jodie Fox and Michael Knapp in 2009, has been making a big dent in the retail world simply by letting women design their own shoes online.
The three founders have since started another company – online spectacles store Sneaking Duck. It was also a finalist in this category, and last year won BRW’s New Retailer of the Year and Innovation in Retail awards for helping transform Australia’s $1 billion prescription glasses industry.
The Shoes of Prey site, which as of Tuesday has 130,000 Facebook likes and more than 7000 Twitter followers, lets women design every kind of shoe imaginable from ballet flats, to stilettos and sandals, to ankle boots.
Customers can jump on the site, pick the type of shoe, the colour and the material (including snakeskin, soft leather, silk and suede). It takes about five weeks to make a pair. The shoes, which cost $139 upwards, are then delivered for free to the customer’s door within days.
Shoes of Prey has already attracted big investors, including the co-founder of software company Atlassian, Mike Cannon-Brookes, Silicon Valley investor and blogger Mike Arrington (he co-founded venture capital firm CrunchFund), and US start-up investor Bill Tai of Charles River Ventures.
The company previously raised $3 million from investors and is now looking for an additional $20 million in funding to employ more staff in its Sydney-based office as well as boost marketing efforts.
Shoes of Prey’s director of fashion Jodie Fox, who recently ran 3km in high heels, says more than 10 million shoes have been designed on the site. The company opened its first actual store in Australia earlier this year, at David Jones’s CBD store in Sydney. Fox says the David Jones store has helped boost recognition as well as sales.
“Customers always ask what our shoes look like in real life – this is the best way to show them,” Fox tells BRW. “We’ve been outstripping our [sales] targets since we opened our doors.”
The Kogan Australian Online Retailer of the Year was announced on Tuesday morning in Melbourne by the peak industry body representing Australia’s $258 billion retail sector, the Australian Retailers Association.
The Visa Australian Retailer of the Year award went to Specsavers, while the eBay Inc Australian Multichannel Retailer of the Year award went to Specialty Fashion Group.
ARA executive director Russell Zimmerman says Shoes of Prey stood out as a leader within the online retail sector, with its “groundbreaking website”.
“This retailer demonstrated to our expert judging panel a strong track record in building their business through superior customer service, cutting-edge marketing strategies and an innovative approach,” he says.
Shoes of Prey is also a finalist in the World Retail Congress Awards to be announced in Paris in November. Other finalists in the “store design of the year” category include big names like Haus Cumberland from Germany,Shop the latest Michael Kors Jet Set Bags on the world's largest fashion site. the Chilli Beans Flagship Store from Brazil and Karl Lagerfeld’s concept store in Paris.
“We’re looking at raising another round of funding,Find the Latest Michael Kors Kingsbury Here. Shop Today! so awards like this really help in raising our credibility,” Fox says. “One of our pillars is to be innovative in everything that we do.”
Fox says the directors may also look at opening more bricks and mortar stores like the David Jones flagship. Shoes of Prey has also partnered with Australian designer Carla Zampatti for an exclusive collection of shoes. Fox has also been heavily promoting the company, recently attending New York Fashion Week.
A number of Australian start-ups such as Kaggle have flocked to Silicon Valley to try and grow their business, but Fox says she and the co-founders chose to stay in Sydney. “There wasn’t a good enough reason to leave Australia,” she says. “There’s great talent and opportunity here.” Find the Michael Kors New Arrival you will want to use for-ever!
Fox says while it’s harder to raise capital in Australia than in San Francisco, “we love being in Sydney and want to be part of the tech environment being fostered here”.
Click on their website www.anmison.com for more information.
The company,welcome to michaels kors handbags sale,Free shipping!The latest trends and best prices on Michael Kors Bags 2013. which was started by three friends Michael Fox, Jodie Fox and Michael Knapp in 2009, has been making a big dent in the retail world simply by letting women design their own shoes online.
The three founders have since started another company – online spectacles store Sneaking Duck. It was also a finalist in this category, and last year won BRW’s New Retailer of the Year and Innovation in Retail awards for helping transform Australia’s $1 billion prescription glasses industry.
The Shoes of Prey site, which as of Tuesday has 130,000 Facebook likes and more than 7000 Twitter followers, lets women design every kind of shoe imaginable from ballet flats, to stilettos and sandals, to ankle boots.
Customers can jump on the site, pick the type of shoe, the colour and the material (including snakeskin, soft leather, silk and suede). It takes about five weeks to make a pair. The shoes, which cost $139 upwards, are then delivered for free to the customer’s door within days.
Shoes of Prey has already attracted big investors, including the co-founder of software company Atlassian, Mike Cannon-Brookes, Silicon Valley investor and blogger Mike Arrington (he co-founded venture capital firm CrunchFund), and US start-up investor Bill Tai of Charles River Ventures.
The company previously raised $3 million from investors and is now looking for an additional $20 million in funding to employ more staff in its Sydney-based office as well as boost marketing efforts.
Shoes of Prey’s director of fashion Jodie Fox, who recently ran 3km in high heels, says more than 10 million shoes have been designed on the site. The company opened its first actual store in Australia earlier this year, at David Jones’s CBD store in Sydney. Fox says the David Jones store has helped boost recognition as well as sales.
“Customers always ask what our shoes look like in real life – this is the best way to show them,” Fox tells BRW. “We’ve been outstripping our [sales] targets since we opened our doors.”
The Kogan Australian Online Retailer of the Year was announced on Tuesday morning in Melbourne by the peak industry body representing Australia’s $258 billion retail sector, the Australian Retailers Association.
The Visa Australian Retailer of the Year award went to Specsavers, while the eBay Inc Australian Multichannel Retailer of the Year award went to Specialty Fashion Group.
ARA executive director Russell Zimmerman says Shoes of Prey stood out as a leader within the online retail sector, with its “groundbreaking website”.
“This retailer demonstrated to our expert judging panel a strong track record in building their business through superior customer service, cutting-edge marketing strategies and an innovative approach,” he says.
Shoes of Prey is also a finalist in the World Retail Congress Awards to be announced in Paris in November. Other finalists in the “store design of the year” category include big names like Haus Cumberland from Germany,Shop the latest Michael Kors Jet Set Bags on the world's largest fashion site. the Chilli Beans Flagship Store from Brazil and Karl Lagerfeld’s concept store in Paris.
“We’re looking at raising another round of funding,Find the Latest Michael Kors Kingsbury Here. Shop Today! so awards like this really help in raising our credibility,” Fox says. “One of our pillars is to be innovative in everything that we do.”
Fox says the directors may also look at opening more bricks and mortar stores like the David Jones flagship. Shoes of Prey has also partnered with Australian designer Carla Zampatti for an exclusive collection of shoes. Fox has also been heavily promoting the company, recently attending New York Fashion Week.
A number of Australian start-ups such as Kaggle have flocked to Silicon Valley to try and grow their business, but Fox says she and the co-founders chose to stay in Sydney. “There wasn’t a good enough reason to leave Australia,” she says. “There’s great talent and opportunity here.” Find the Michael Kors New Arrival you will want to use for-ever!
Fox says while it’s harder to raise capital in Australia than in San Francisco, “we love being in Sydney and want to be part of the tech environment being fostered here”.
Click on their website www.anmison.com for more information.
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